Hyundai N-Range
fLet’s Play
Hyundai's N-Range sells on sound and adrenaline, not spec sheets. Pretty awkward, when COVID had cancelled every test drive. And Australians test drive an average of 1.3 cars before buying, so we didn't need to support the test drive. We needed to replace it.
“Let's Play” moved it from pavement to palm: we recorded each engine from idle to peak and built three Truescale AR experiences where hitting the 'N' button revs the car in your own driveway, visuals reacting in real time.
We recorded the distinct sound of each car’s unique engine and mapped them to the interactivity of each AR experience. The more users tapped the ‘N’ icon, the more each car roared.
The digital features of each vehicle including racing mode, fire rings and HUD became the basis for each experience.
