Hyundai was a 2022 FIFA World Cup sponsor, and the global play was simple: test drive a Hyundai, win tickets. Except the car everyone wanted, the IONIQ 5, was selling out in minutes. So we built one that couldn't sell out.

Produced in collaboration with Hidden Switch, Infinity Drive is a fully interactive virtual test drive set in the Qatari desert, built in Meta's Infinite Window. Tap from feed or stories, take the wheel, and explore range, charging and the AR heads-up display in ways no film or showroom allows.